Professional practices are in the midst of a technological disruption that is redefining the services we provide. For example, the latest trend is the extensive use of artificial intelligence in various tools that will provide us with new opportunities.
What is ChatGPT?
It is a generative artificial intelligence tool, developed since 2018 in the US by the company OpenAI, through a contextual chatbot with a history (“prompts”: questions and answers). We can also interact with a multimodal integration (text, images, audio) and it can be customised through extensions (“plugins“).
With a certain frequency, usually annually, the tool is updated by adding new functionalities, such as customised instructions (“fine-tuning“) or third-party applications (“GPT Store“), which improve the efficiency of the answers (quality/price).
In short, the ChatGPT tool will help us to provide a better service to our clients.
What are the benefits?
- Automation of Routine Tasks:
By integrating with other tools, we will be able to improve the efficiency of processes by allowing professionals to focus on higher value-added tasks.
For example, personalised responses to emails in different languages, classification of documentation based on metadata, or transcription of meetings.
- Fast and Accurate Advice:
Through the use of extensions, we will be able to have updated data in real time, allowing professionals to be aware of new developments in each specialisation.
For example, regulations published in the Official Gazette, updates on collective agreements and even drafting of enquiries we receive.
- Improved Customer Experience:
Through the use of personalised instructions, we will be able to tailor communication with our clients, helping to improve perceptions of service quality.
For example, based on CRM data, we can personalise our mailings by addressing the recipient, adapting the language or including relevant documents.
What limitations will we have?
It is important to highlight that depending on the license we use, our consultations will not always be private (“LOPD”), we will not have updated data, or we will have restrictions on use.
In addition, a qualified professional must always validate the accuracy of the answers, both in terms of content and format, as we must remember that this is a tool under development.
Do you want to grow with us?
At Bové Montero, we will guide you in the digital transformation of your professional office, implementing new tools so that you can offer a better service to your clients.
